Social media has become the primary marketing tool in the business world today. Even if your business is relatively small, you still have to use a marketing strategy through social media.
Try to make the public aware of your business presence by playing an active role in the social media accounts of your business. Social media can also be a medium for delivering criticism and suggestions from consumers to your business. Through a platform that is owned, you have the opportunity to build closeness to the target market more efficiently.
Then do you have to use all types of social media available? If indeed you can do it, then it will be a good thing.
Determine Your Target Audience
For a target audience of teenagers, you can choose social media like Vine, Snapchat, YouTube, Tumblr, and Instagram. If you have a target audience of professionals, and business people, the professional network you have on LinkedIn will be very helpful for business development. And if you have a target audience of people who live outside a big city, maybe Facebook will be an effective means.
On Facebook
But because of the enormous volume, Facebook has a strict filter. Organically, only less than 1% of people who follow your Page will interact. Therefore, you might rely heavily on advertising.
Besides, the types of content on Facebook are more diverse. Many choices are ranging from just text, images, videos, and links. If you use Facebook, it’s good that you don’t focus only on one type. Lastly, the frequency of content on Facebook is low, but the quality must be high.
On Twitter
Twitter is popular in the age group of 18-35 years. On the one hand, Twitter users are more interested in short and casual content. On the other side, there are also many Twitter users who prefer links to websites.
So, look back on what you market and what your content is. If what you promote can be consumed in 140 letters or can attract other people to visit your website, use Twitter. Because there are no filters, reaching followers on Twitter is more straightforward than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.
On Instagram
If you can’t provide beautiful photos or if something your market is not able to be photographed, don’t use Instagram. The age group on Instagram is also currently lower. Instagram users who are more than 45 years old are almost nonexistent.
Instagram is easy to manage with Facebook or Twitter because the content on Instagram is mostly only in the form of images. Images that you upload on Instagram can be reused for content on Facebook or Twitter. In addition, the level of interaction by followers on Instagram is much higher.
